Beauty Without Cruelty – Pune

Contact Person:
Address: 4, Prince of Wales’ Drive, Wanowrie, Pune- 411040, Maharashtra
Phone No.: +91 020-26860016/26861166
Mobile No.: +91
Email: admin@bwcindia.org , admin@bwcindia.org , editor@bwcindia.org
Website: www.bwcindia.org

Activities: Animal ambulance, animal birth control programme, vaccination, abandoned pets, pet adoption, wildlife rescue, shelter, awareness, animal rights, providing water & food to animals, treatment for sick animals. Promotion of animal rights and vegetarianism, investigation and awareness of animal exploitation for commercial gain.

Beauty Without Cruelty (BWC) a charity for animal rights was established in 1959 by the late Rt Hon Muriel, the Lady Dowding in England. The name BWC denotes that one can look beautiful and have beautiful things without being cruel to animals. The organization first began working for fur bearing animals by promoting the use of simulated furs which were proudly worn sporting a button which declared “Make no Mistake, my Fur is Fake”. In fact, BWC was the very first movement that created a worldwide awareness of the intense cruelties inflicted upon animals for the luxury trades – not only for fur and skins, but also other products like perfumes, cosmetics and toilet preparations.

Beauty Without Cruelty – India was started on 12th September 1974 by Diana Ratnagar who is to this day the Managing Trustee and Chairperson of the organization.

A few years after Lady Dowding’s demise in 1993, BWC in UK closed. Only two independently run BWC organisations are now in existence: South Africa and India. BWC – India does not accept any foreign aid or donations.